Marketing in a digital world
edited by Aric Rindfleisch, Alan J. Malter
| Year of publication: |
2019 ; First edition
|
|---|---|
| Other Persons: | Rindfleisch, Aric (ed.) ; Malter, Alan J. (ed.) |
| Publisher: |
Bingley, UK : Emerald Publishing |
| Subject: | Marketing | Marketingmanagement | Marketing management | Digitalisierung | Digitization |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
9 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | xxiii, 217 Seiten Illustrationen |
|---|---|
| Series: | Review of marketing research. - Bingley [u.a.] : Emerald, ISSN 1548-6435, ZDB-ID 2169037-6. - Vol. volume 16 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| ISBN: | 978-1-78756-340-7 ; 978-1-78756-339-1 ; 978-1-78756-341-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012107131