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The validity of attribute-importance measurement : a review
Ittersum, Koert van; Pennings, Joost M. E.; Wansing, Brian - In: Journal of business research : JBR 60 (2007) 11, pp. 1177-1190
Persistent link: https://www.econbiz.de/10003560918
Cover Image
The validity of attribute-importance measurement: A review
Van Ittersum, Koert; Pennings, Joost M.E.; Wansink, Brian; … - In: Journal of business research : JBR 60 (2007) 11, pp. 1177-1190
Persistent link: https://www.econbiz.de/10007859699