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How social media influencers' narrative strategies benefit cultivating influencer marketing : tackling issues of cultural barriers, commercialised content, and sponsorship disclosu...
Zhou, Shuang; Blazquez Cano, Marta; McCormick, Helen; … - In: Journal of business research : JBR 134 (2021), pp. 122-142
Persistent link: https://www.econbiz.de/10012643522
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How stories generate consumer engagement : an exploratory study
Dessart, Laurence; Pitardi, Valentina - In: Journal of business research : JBR 104 (2019), pp. 183-195
Persistent link: https://www.econbiz.de/10012104955
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Storytelling in the digital era : a meta-analysis of relevant moderators of the narrative transportation effect
Laer, Tom van; Feiereisen, Stephanie; Visconti, Luca M. - In: Journal of business research : JBR 96 (2019), pp. 135-146
Persistent link: https://www.econbiz.de/10011980774
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Consuming digital technologies and making home
Venkatraman, Meera - In: Journal of business research : JBR 66 (2013) 12, pp. 2626-2633
Persistent link: https://www.econbiz.de/10010233756
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Moving towards digital platforms revolution? : antecedents, determinants and conceptual framework for offline B2B networks
Peruchi, Diego Falcão; Pacheco, Diego Augusto de Jesus; … - In: Journal of business research : JBR 142 (2022), pp. 344-363
Persistent link: https://www.econbiz.de/10013168297
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How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun; Zhang, Shuang - In: Journal of business research : JBR 142 (2022), pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
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Institutional pioneers and articulation work in digital platform infrastructure-building
Palmer, Mark; Toral, Inci; Truong, Yann; Lowe, Fiona - In: Journal of business research : JBR 142 (2022), pp. 930-945
Persistent link: https://www.econbiz.de/10013169473
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Consumers' de-ownership as a predictor of dark-side digital acquisition behavior : moderating role of moral intensity and collectivism
Kos Koklič, Mateja; Kukar-Kinney, Monika; Vida, Irena - In: Journal of business research : JBR 138 (2022), pp. 108-116
Persistent link: https://www.econbiz.de/10013197863
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Different roles, different strokes : how to leverage two types of digital platform capabilities to fuel service innovation
Wang, Yonggui; Tian, Qinghong; Li, Xia; Xiao, Xiaohong - In: Journal of business research : JBR 144 (2022), pp. 1121-1128
Persistent link: https://www.econbiz.de/10013185083
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"I digitize so I exist" : searching for critical capabilities affecting firms' digital innovation
Tortora, Debora; Chierici, Roberto; Briamonte, … - In: Journal of business research : JBR 129 (2021), pp. 193-204
Persistent link: https://www.econbiz.de/10012509645