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The path to game-day attendance runs through sports fan rituals
Fazal-e-Hasan, Syed; Neale, Larry; Sekhon, Harjit; … - In: Journal of business research : JBR 137 (2021), pp. 308-318
Persistent link: https://www.econbiz.de/10012665717
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Book essay on Flemming Hansen and Sverre Riis Christensen (2007), Emotions, advertising and consumer choice
Trujillo, Carlos A. - In: Journal of business research : JBR 61 (2008) 9, pp. 982-985
Persistent link: https://www.econbiz.de/10003732092
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Product differentiation and consumption efficiency in mortgage markets
Ward, Damian Robert - In: Journal of business research : JBR 62 (2009) 8, pp. 805-809
Persistent link: https://www.econbiz.de/10003861052
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Social interaction and low involvement products
Kuenzel, Johanna; Musters, Pieter - In: Journal of business research : JBR 60 (2007) 8, pp. 876-883
Persistent link: https://www.econbiz.de/10003499868
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Building and assurance of agent-based models: an example and challenge to the field
Midgley, David F.; Marks, Robert E.; Kunchamwar, Dinesh - In: Journal of business research : JBR 60 (2007) 8, pp. 884-893
Persistent link: https://www.econbiz.de/10003499876
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Agent-based simulation of consumer behavior in grocery shopping on a regional level
Schenk, Tilman A.; Löffler, Günter; Rauh, Jürgen - In: Journal of business research : JBR 60 (2007) 8, pp. 894-903
Persistent link: https://www.econbiz.de/10003499886
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Simulating changing consumer preferences: a dynamic conjoint model
Vag, Andras - In: Journal of business research : JBR 60 (2007) 8, pp. 904-911
Persistent link: https://www.econbiz.de/10003499890
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Stability of membership in market segments indentified with a disaggregate consumption model
Farley, John U.; Lehmann, Donald R.; Winer, Russell S. - In: Journal of business research : JBR 15 (1987) 4, pp. 313-328
Persistent link: https://www.econbiz.de/10003545007
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Nested multinomial logit analysis of scanner data for a hierarchical choice model
Buckley, Patrick G. - In: Journal of business research : JBR 17 (1988) 2, pp. 133-154
Persistent link: https://www.econbiz.de/10003504234
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Validating the search, experience, and credence product classification framework
Girard, Tulay; Dion, Paul - In: Journal of business research : JBR 63 (2010) 9/10, pp. 1079-1087
Persistent link: https://www.econbiz.de/10008652777