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Journal of business research : JBR
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ECONIS (ZBW)
992
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992
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1
Tastlé-Nestlé, Toogle-Google : the effects of similarity to familiar brand names in brand name
innovation
Kronrod, Ann
;
Lowrey, Tina M.
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1182-1189
Persistent link: https://www.econbiz.de/10011440265
Saved in:
2
The effect of cooperative team culture on
innovation
Rieger, Verena
;
Klarmann, Martin
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1256-1271
Persistent link: https://www.econbiz.de/10013185099
Saved in:
3
The path of least resistance : regulatory resource depletion and the effectiveness of social influence techniques
Janssen, Loes
;
Fennis, Bob Michaël
;
Pruyn, Ad
;
Vohs, …
- In:
Journal of business research : JBR
61
(
2008
)
10
,
pp. 1041-1045
Persistent link: https://www.econbiz.de/10003766340
Saved in:
4
Falsifying laboratory results through field tests : a time-series methodology and some results
Barta, Rajeev
;
Vanhonacker, Wilfred R.
- In:
Journal of business research : JBR
16
(
1988
)
4
,
pp. 281-300
Persistent link: https://www.econbiz.de/10003483415
Saved in:
5
Should I stay or should I go? : mood congruity, self-monitoring and retail context preference
Puccinelli, Nancy M.
;
Deshpande, Rohit
;
Isen, Alice M.
- In:
Journal of business research : JBR
60
(
2007
)
6
,
pp. 640-648
Persistent link: https://www.econbiz.de/10003487045
Saved in:
6
Promoting promotions : does showcasing free gifts backfire?
Raghubir, Priya
;
Celly, Kirti Sawhney
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 55-58
Persistent link: https://www.econbiz.de/10008806345
Saved in:
7
Field validation study of conjoint analysis using selected mail survey response rate facilitators
Lund, Daulatram B.
;
Malhotra, Naresh K.
;
Smith, Allen E.
- In:
Journal of business research : JBR
16
(
1988
)
4
,
pp. 351-368
Persistent link: https://www.econbiz.de/10003620943
Saved in:
8
Validating the search, experience, and credence product classification framework
Girard, Tulay
;
Dion, Paul
- In:
Journal of business research : JBR
63
(
2010
)
9/10
,
pp. 1079-1087
Persistent link: https://www.econbiz.de/10008652777
Saved in:
9
Effectiveness of corporate responses to brand crises : the role of crisis type and response strategies
Dutta, Sujay
;
Pulling, Chris
- In:
Journal of business research : JBR
64
(
2011
)
12
,
pp. 1281-1287
Persistent link: https://www.econbiz.de/10009382588
Saved in:
10
The effects of compensatory inferences for attributes on the choice of incomplete product options
Gunasti, Kunter
;
Ross, William T.
- In:
Journal of business research : JBR
68
(
2015
)
5
,
pp. 1136-1144
Persistent link: https://www.econbiz.de/10010517081
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