Field validation study of conjoint analysis using selected mail survey response rate facilitators
Year of publication: |
1988
|
---|---|
Authors: | Lund, Daulatram B. ; Malhotra, Naresh K. ; Smith, Allen E. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 16.1988, 4, p. 351-368
|
Subject: | Statistik | Panel | Conjoint-Analyse | Conjoint analysis | Befragung | Interview | Marktforschung | Market research | Bewertung | Evaluation | Experiment |
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