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Do early adopters upgrade early? : role of post-adoption behavior in the purchase of next-generation products
Huh, Young Eun; Kim, Sang-hoon - In: Journal of business research : JBR 61 (2008) 1, pp. 40-46
Persistent link: https://www.econbiz.de/10003597148
Cover Image
Do early adopters upgrade early? Role of post-adoption behavior in the purchase of next-generation products
Huh, Young Eun; Kim, Sang-Hoon - In: Journal of business research : JBR 61 (2008) 1, pp. 40-46
Persistent link: https://www.econbiz.de/10007896310