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Transition of self : repositioning the celebrity brand through social media - the case of Elizabeth Gilbert
Johns, Raechel; English, Rebecca - In: Journal of business research : JBR 69 (2016) 1, pp. 65-72
Persistent link: https://www.econbiz.de/10011417099
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Country-image discourse model : unraveling meaning, structure, and function of country images
Brijs, Kris; Bloemer, Johanna M.; Kasper, Hans D. P. - In: Journal of business research : JBR 64 (2011) 12, pp. 1259-1269
Persistent link: https://www.econbiz.de/10009382600
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Powerful stakeholders' views of entertainment in Macao's future
Loi, Kim Ieng; Pearce, Philip - In: Journal of business research : JBR 65 (2012) 1, pp. 4-12
Persistent link: https://www.econbiz.de/10009549738
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Discourses on corporate social ir/responsibility in the financial sector
Herzig, Christian; Moon, Jeremy - In: Journal of business research : JBR 66 (2013) 10, pp. 1870-1880
Persistent link: https://www.econbiz.de/10009772344
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Uncovering sustainability storylines from dairy supply chain discourse
Else, Tim; Choudhary, Sonal; Genovese, Andrea - In: Journal of business research : JBR 142 (2022), pp. 858-874
Persistent link: https://www.econbiz.de/10013169454
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Corporate citizenship : challenging the corporate centricity in corporate marketing
Andersen, Sophie Esmann; Johansen, Trine Susanne - In: Journal of business research : JBR 131 (2021), pp. 686-699
Persistent link: https://www.econbiz.de/10012545106
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Becoming sensory disabled : exploring self-transformation through rites of passage
Beudaert, Anthony; Özçaglar-Toulouse, Nil; Türe, Meltem - In: Journal of business research : JBR 69 (2016) 1, pp. 57-64
Persistent link: https://www.econbiz.de/10011417094
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Mastering survivorship : how brands facilitate the transformation to heroic survivor
Hollenbeck, Candice R.; Patrick, Vanessa M. - In: Journal of business research : JBR 69 (2016) 1, pp. 73-82
Persistent link: https://www.econbiz.de/10011417102
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Transforming beyond self : fluidity of parent identity in family decision-making
Parkinson, Joy; Gallegos, Danielle; Russell-Bennett, Rebekah - In: Journal of business research : JBR 69 (2016) 1, pp. 110-119
Persistent link: https://www.econbiz.de/10011417116
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Dress, transformation, and conformity in the heavy rock subculture
Chaney, Damien; Goulding, Christina - In: Journal of business research : JBR 69 (2016) 1, pp. 155-165
Persistent link: https://www.econbiz.de/10011417135