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How valuable are your customers in the brand value co-creation process? : the development of a Customer Co-Creation Value (CCCV) scale
Merz, Michael A.; Zarantonello, Lia; Grappi, Silvia - In: Journal of business research : JBR 82 (2018), pp. 79-89
Persistent link: https://www.econbiz.de/10011771787
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Customer equity and CLV in Spanish telecommunication services
Segarra-Moliner, Jose Ramón; Moliner-Tena, Miguel Ángel - In: Journal of business research : JBR 69 (2016) 10, pp. 4694-4705
Persistent link: https://www.econbiz.de/10011554760
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Co-creating value from knowledge-intensive business services in manufacturing firms : the moderating role of relationship learning in supplier-customer interactions
Kohtamäki, Marko; Partanen, Jukka - In: Journal of business research : JBR 69 (2016) 7, pp. 2498-2506
Persistent link: https://www.econbiz.de/10011491352
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The antecedents of green innovation performance : a model of learning and capabilities
Albort-Morant, Gema; Leal-Millan, Antonio; … - In: Journal of business research : JBR 69 (2016) 11, pp. 4912-4917
Persistent link: https://www.econbiz.de/10011588673
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The role of knowledge oriented leadership in knowledge management practices and innovation
Donate, Mario J.; González del Campo, Jesús David … - In: Journal of business research : JBR 68 (2015) 2, pp. 360-370
Persistent link: https://www.econbiz.de/10010472562
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How does customer involvement in service innovation motivate service innovation performance? : the roles of relationship learning and knowledge absorptive capacity
Xie, Xuemei; Wang, Hongwei; García, Javier Sendra - In: Journal of business research : JBR 136 (2021), pp. 630-643
Persistent link: https://www.econbiz.de/10012663243
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Value co-creation on a shared healthcare platform : impact on service innovation, perceived value and patient welfare
Akter, Shahriar; Babu, Mujahid Mohiuddin; Hossain, Md Afnan - In: Journal of business research : JBR 140 (2022), pp. 95-106
Persistent link: https://www.econbiz.de/10013040704
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Value co-creation and customer loyalty
Cossío-Silva, Francisco-José; Revilla Camacho, Maria … - In: Journal of business research : JBR 69 (2016) 5, pp. 1621-1625
Persistent link: https://www.econbiz.de/10011450438
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Cocreative customer practices : effects of health care customer value cocreation practices on well-being
McColl-Kennedy, Janet R.; Hogan, Suellen J.; Witell, Lars; … - In: Journal of business research : JBR 70 (2017), pp. 55-66
Persistent link: https://www.econbiz.de/10011620250
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Using service logic to redefine exchange in terms of customer and supplier participation
Pires, Guilherme D.; Dean, Alison; Rehman, Muqqadas - In: Journal of business research : JBR 68 (2015) 5, pp. 952-932
Persistent link: https://www.econbiz.de/10010516678