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Small versus large retail stores in an emerging market : Mexico
Paswan, Audhesh
;
Santarriaga Pineda, María de los Dolores
- In:
Journal of business research : JBR
63
(
2010
)
7
,
pp. 667-672
Persistent link: https://www.econbiz.de/10003984849
Saved in:
2
We are just 10 feet away! : how does location-based advertising affect consumer-brand engagement?
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
Saved in:
3
Small versus large retail stores in an emerging market—Mexico
Paswan, Audhesh
;
Pineda, María de los Dolores Santarriaga
- In:
Journal of business research : JBR
63
(
2010
)
7
,
pp. 667-673
Persistent link: https://www.econbiz.de/10008417733
Saved in:
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