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Brand management
602
Markenführung
602
Consumer behaviour
421
Konsumentenverhalten
421
Brand image
351
Markenimage
351
Multinationales Unternehmen
321
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320
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Ko, Eunju
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9
Valette-Florence, Pierre
9
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Ciravegna, Luciano
7
De Chernatony, Leslie
7
Diamantopoulos, Adamantios
7
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7
Merrilees, Bill
7
Filieri, Raffaele
6
Sharma, Piyush
6
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5
Buckley, Peter J.
5
Buil, Isabel
5
Christodoulides, George
5
Dennis, Charles
5
Khan, Zaheer
5
Kim, Kyung Hoon
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Michel, Géraldine
5
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5
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Roy, Sanjit
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Temouri, Yama
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Teng, Lefa
5
Wallpach, Sylvia von
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Aiello, Gaetano
4
Andreini, Daniela
4
Bang, Nguyen
4
Bartikowski, Boris
4
Driffield, Nigel L.
4
Ekinci, Yuksel
4
Ghauri, Pervez N.
4
Grohs, Reinhard
4
Guzman, Francisco
4
He, Xinming
4
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Journal of business research : JBR
The Pakistan development review : PDR
1,796
NBER working paper series
1,296
Working paper / National Bureau of Economic Research, Inc.
1,211
NBER Working Paper
1,155
Working paper
711
Food policy : economics planning and politics of food and agriculture
689
International business review : the official journal of the European International Business Academy
668
SpringerLink / Bücher
668
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
666
MPRA Paper
604
Discussion paper / Centre for Economic Policy Research
597
IZA Discussion Papers
576
Discussion paper series / IZA
566
The journal of brand management : an international journal
564
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
559
American journal of agricultural economics
539
CESifo working papers
512
Applied economics
500
Journal of world business : JWB
492
Policy research working paper : WPS
485
Management international review : mir ; journal of international business
447
Discussion paper
397
The journal of product & brand management
392
Pakistan economic and social review : incorporating the Punjab University economist ; bi-annual journal of the Department of Economics, University of the Punjab
388
World Bank E-Library Archive
385
Journal of international management
363
IFPRI discussion paper
355
Agricultural economics : the journal of the International Association of Agricultural Economists
318
Journal of retailing and consumer services
314
IZA Discussion Paper
302
Journal of productivity analysis
302
CESifo Working Paper
298
RIETI discussion paper series
295
Economic modelling
293
The international journal of human resource management
284
The Lahore journal of economics
281
World Bank Policy Research Working Paper
280
Economics letters
263
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255
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ECONIS (ZBW)
986
USB Cologne (EcoSocSci)
1
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987
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1
Sonic branding of meat- and plant-based foods : the role of timbre
Monin Techawachirakul
;
Pathak, Abhishek
;
Motoki, Kosuke
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014331820
Saved in:
2
Service products and productization
Wirtz, Jochen
;
Fritze, Martin Paul
;
Jaakkola, Elina
; …
- In:
Journal of business research : JBR
137
(
2021
),
pp. 411-421
Persistent link: https://www.econbiz.de/10012665779
Saved in:
3
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
4
The standardization-localization dilemma of brand communications for luxury fashion retailers' internationalization into China
Liu, Sindy
;
Perry, Patsy
;
Moore, Christopher
;
Warnaby, Gary
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011417742
Saved in:
5
Cultural influences on global firms' decisions to cut the strategic brand ties that bind : a commentary essay
Roster, Catherine A.
- In:
Journal of business research : JBR
67
(
2014
)
4
,
pp. 486-488
Persistent link: https://www.econbiz.de/10010362096
Saved in:
6
Understanding the interplay between brand and innovation orientation : evidence from emerging multinationals
Andonova, Veneta
;
Losada-Otálora, Mauricio
- In:
Journal of business research : JBR
119
(
2020
),
pp. 540-552
Persistent link: https://www.econbiz.de/10012417042
Saved in:
7
The coincidence of private branding and foreign sourcing : is there a causality direction?
Chen, Shih-Fen S.
;
Liaw, Chya-Yi E.
- In:
Journal of business research : JBR
108
(
2020
),
pp. 268-276
Persistent link: https://www.econbiz.de/10012175329
Saved in:
8
Small farmer suppliers from local to global
Leguizamón, Francisco A.
;
Selva, Guillermo
; …
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4520-4525
Persistent link: https://www.econbiz.de/10011554701
Saved in:
9
A model for international production relocation : multinationals' operational flexibility and requirements at production plant level
Lampón, Jesús F.
;
Cabanelas, Pablo
;
Carballo-Cruz, …
- In:
Journal of business research : JBR
77
(
2017
),
pp. 95-101
Persistent link: https://www.econbiz.de/10011729898
Saved in:
10
Unraveling the relationship between innovation performance feedback and outward FDI : moderating influence of inward FDI spillovers
Meng, Can
;
Sousa, Carlos M. P.
;
Chen, Jieke
- In:
Journal of business research : JBR
181
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014556661
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