The coincidence of private branding and foreign sourcing : is there a causality direction?
Shih-Fen S. Chen, Chya-Yi E. Liaw
| Year of publication: |
2020
|
|---|---|
| Authors: | Chen, Shih-Fen S. ; Liaw, Chya-Yi E. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 108.2020, p. 268-276
|
| Subject: | Retail industry | Brand specificity | Foreign sourcing | Private branding | Transaction cost analysis | Markenführung | Brand management | Transaktionskosten | Transaction costs | Einzelhandel | Retail trade | Markenartikel | Brand | Multinationales Unternehmen | Transnational corporation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2019.10.032 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012175329