//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Distinguishing Constructs from...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand
1
Brand image
1
Brand management
1
Brand strength
1
Brand value
1
Brands as financial assets
1
Dual-process theory
1
Frameworks
1
Investment decisons
1
Markenartikel
1
Markenführung
1
Markenimage
1
Resource allocation
1
Theory development and application
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Calder, Bobby J.
2
He, Junnan
1
He, Sharlene
1
Sternthal, Brian
1
Published in...
All
Journal of business research : JBR
Journal of consumer research : JCR ; an interdisciplinary bimonthly
20
Journal of Consumer Research
17
Kellogg on marketing
14
Journal of marketing research : JMR
7
Kellogg on branding : the marketing faculty of the Kellogg School of Management
5
Kellogg on advertising & media : the Kellogg School of Management
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Consumer psychology review
2
Journal of advertising research
2
Journal of consumer affairs : official publication of the American Council on Consumer Interests
2
Journal of marketing management : MM
2
Journal of service research : JSR
2
AMS review : official publication of the Academy of Marketing Science
1
Applications of management science : a research annual
1
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
1
Beiträge zur experimentellen Wirtschaftforschung ; 3
1
Biometrics and neuroscience research in business and management : advances and applications
1
Brand management ; Vol. 1
1
Business Horizons
1
Business horizons
1
Consumer and industrial buying behavior
1
Customer engagement : contemporary issues and challenges
1
Customer engagement marketing
1
Cutting edge international research
1
European Journal of Operational Research
1
European journal of operational research : EJOR
1
Faculty & research / Insead : working paper series
1
Foundations and trends in marketing : FTMKT
1
Handbook of research on customer engagement
1
Harvard business review : HBR
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
JMM : the international journal on media management
1
Journal of Advertising Research
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of marketing analytics : JMA
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Using theoretical frameworks in behavioral research
Calder, Bobby J.
;
He, Sharlene
;
Sternthal, Brian
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014288825
Saved in:
2
The experimental evaluation of brand strength and brand value
He, Junnan
;
Calder, Bobby J.
- In:
Journal of business research : JBR
115
(
2020
),
pp. 194-202
Persistent link: https://www.econbiz.de/10012271077
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->