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~isPartOf:"Journal of business research : JBR"
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Journal of business research : JBR
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ECONIS (ZBW)
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Social media monitoring : what can marketeers learn from Facebook brand photos?
Kaiser, Carolin
;
Ahuvia, Aaron
;
Rauschnabel, Philipp A.
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 707-717
Persistent link: https://www.econbiz.de/10012288094
Saved in:
2
Commentary on Exploring the dark side of pet ownership : status- and control-based pet consumption ; a reinterpretation of the data
Ahuvia, Aaron
- In:
Journal of business research : JBR
61
(
2008
)
5
,
pp. 497-499
Persistent link: https://www.econbiz.de/10003709372
Saved in:
3
Commentary on exploring the dark side of pet ownership: Status- and control-based pet consumption
Ahuvia, Aaron
- In:
Journal of business research : JBR
61
(
2008
)
5
,
pp. 497-499
Persistent link: https://www.econbiz.de/10007988620
Saved in:
4
Commentary on exploring the dark side of pet ownership: Status- and control-based pet consumption
Ahuvia, Aaron
- In:
Journal of business research : JBR
61
(
2008
)
5
,
pp. 497-500
Persistent link: https://www.econbiz.de/10008897321
Saved in:
5
Brand management in higher education : the University Brand Personality Scale
Rauschnabel, Philipp A.
;
Krey, Nina
;
Babin, Barry J.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3077-3086
Persistent link: https://www.econbiz.de/10011507923
Saved in:
6
What is augmented reality marketing? : its definition, complexity, and future
Rauschnabel, Philipp A.
;
Babin, Barry J.
;
Dieck, M. …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 1140-1150
Persistent link: https://www.econbiz.de/10013169507
Saved in:
7
Religiousness and environmental concern : a multilevel and multi-country analysis of the role of life satisfaction and indulgence
Felix, Reto
;
Hinsch, Chris
;
Rauschnabel, Philipp A.
; …
- In:
Journal of business research : JBR
91
(
2018
),
pp. 304-312
Persistent link: https://www.econbiz.de/10011903038
Saved in:
8
Strategic customer engagement marketing : a decision making framework
Alvarez-Milán, Agarzelim
;
Felix, Reto
;
Rauschnabel, …
- In:
Journal of business research : JBR
92
(
2018
),
pp. 61-70
Persistent link: https://www.econbiz.de/10011925267
Saved in:
9
Antecedents to the adoption of augmented reality smart glasses : a closer look at privacy risks
Rauschnabel, Philipp A.
;
He, Jun
;
Ro, Young Kyun
- In:
Journal of business research : JBR
92
(
2018
),
pp. 374-384
Persistent link: https://www.econbiz.de/10011925497
Saved in:
10
Elements of strategic social media marketing : a holistic framework
Felix, Reto
;
Rauschnabel, Philipp A.
;
Hinsch, Chris
- In:
Journal of business research : JBR
70
(
2017
),
pp. 118-126
Persistent link: https://www.econbiz.de/10011620382
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