Elements of strategic social media marketing : a holistic framework
Reto Felix, Philipp A. Rauschnabel, Chris Hinsch
| Year of publication: |
January 2017
|
|---|---|
| Authors: | Felix, Reto ; Rauschnabel, Philipp A. ; Hinsch, Chris |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 70.2017, p. 118-126
|
| Subject: | Strategic social media marketing | Holistic framework | New media | Definition of social media marketing | Social media strategy | Digital marketing | Online-Marketing | Internet marketing | Social Web | Social web | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2016.05.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011620382