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When are influentials equally influenceable? : the strength of strong ties in new product adoption
Zhang, Honghong; Fam, Kim Shyan; Goh, Tiong-Thye; Dai, Xin - In: Journal of business research : JBR 82 (2018), pp. 160-170
Persistent link: https://www.econbiz.de/10011771826
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Former customers' e-WOM in social media platforms : an investigation of motives, network size and social ties
Azer, Jaylan; Ranaweera, Chatura - In: Journal of business research : JBR 146 (2022), pp. 118-133
Persistent link: https://www.econbiz.de/10013271382
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Social influence's impact on reader perceptions of online reviews
Cheng, Yi-Hsiu; Ho, Hui-Yi - In: Journal of business research : JBR 68 (2015) 4, pp. 883-887
Persistent link: https://www.econbiz.de/10010504951
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Does who we are affect what we say and when? : investigating the impact of activity and connectivity on microbloggers' response to new products
Topaloglu, Omer; Dass, Mayukh; Kumar, Piyush - In: Journal of business research : JBR 77 (2017), pp. 23-29
Persistent link: https://www.econbiz.de/10011729886
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I share, therefore I trust : a moderated mediation model of the influence of eWOM engagement on social commerce
Gvili, Yaniv; Levy, Shalom - In: Journal of business research : JBR 166 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014380337
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Effective marketing communication via social networking site : the moderating role of the social tie
Shen, George Chung-Chi; Chiou, Jyh-Shen; Hsiao, Chih-Hui; … - In: Journal of business research : JBR 69 (2016) 6, pp. 2265-2270
Persistent link: https://www.econbiz.de/10011472234
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A social commerce investigation of the role of trust in a social networking site on purchase intentions
Hajli, Nick; Sims, Julian; Hossein Zadeh, Arash; … - In: Journal of business research : JBR 71 (2017), pp. 133-141
Persistent link: https://www.econbiz.de/10011622532
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Co-creation of online service recoveries and its effects on complaint bystanders
Hutzinger, Clemens; Weitzl, Wolfgang - In: Journal of business research : JBR 130 (2021), pp. 525-538
Persistent link: https://www.econbiz.de/10012544868
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The danger of flavor : e-cigarettes, social media, and the interplay of generations
Krishen, Anjala S.; Hu, Han-fen; Spivak, Andrew L.; … - In: Journal of business research : JBR 132 (2021), pp. 884-896
Persistent link: https://www.econbiz.de/10012581671
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What drives content creation behavior on SNSs? : a commitment perspective
Chen, Aihui; Lu, Yaobin; Wang, Bin; Zhao, Ling; Li, Ming - In: Journal of business research : JBR 66 (2013) 12, pp. 2529-2535
Persistent link: https://www.econbiz.de/10010233146