Social influence's impact on reader perceptions of online reviews
Yi-Hsiu Cheng; Hui-Yi Ho
| Year of publication: |
2015
|
|---|---|
| Authors: | Cheng, Yi-Hsiu ; Ho, Hui-Yi |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 68.2015, 4, p. 883-887
|
| Subject: | Electronic word of mouth | Online customer review | Helpfulness | Social influence | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Social Web | Social web | Online-Marketing | Internet marketing | Soziale Beziehungen | Social relations | Internet | Personalisierung | Personalization |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010504951