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Branding luxury hotels : evidence from the analysis of consumers' "big" visual data on TripAdvisor
Giglio, Simona; Pantano, Eleonora; Bilotta, Eleonora; … - In: Journal of business research : JBR 119 (2020), pp. 495-501
Persistent link: https://www.econbiz.de/10012417034
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Luxury tourism through private sales websites : exploration of prestige-seeking consumers' motivations and managers’ perceptions
Geerts, Angy; Masset, Julie - In: Journal of business research : JBR 145 (2022), pp. 377-386
Persistent link: https://www.econbiz.de/10013197913
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Culture is in the "I" of the beholder : Identity confirmation in tourist advertisements
Cowan, Kirsten; Spielmann, Nathalie - In: Journal of business research : JBR 121 (2020), pp. 378-388
Persistent link: https://www.econbiz.de/10012417359
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Adapted or standardized copy : is non-cultural English the answer?
Spielmann, Nathalie; Delvert, Mathilde - In: Journal of business research : JBR 67 (2014) 4, pp. 434-440
Persistent link: https://www.econbiz.de/10010362121
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How Hispanic bilinguals' cultural stereotypes shape advertising persuasiveness
Alvarez, Cecilia M. O.; Miniard, Paul W.; Jaccard, James - In: Journal of business research : JBR 75 (2017), pp. 29-36
Persistent link: https://www.econbiz.de/10011699759
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The complexity of decision-making processes and IoT adoption in accommodation SMEs
Pappas, Nikolaos; Caputo, Andrea; Pellegrini, … - In: Journal of business research : JBR 131 (2021), pp. 573-583
Persistent link: https://www.econbiz.de/10012545090
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Applying consumer-based brand equity in luxury hotel branding
Liu, Matthew Tingchi; Wong, IpKin Anthony; Tseng, … - In: Journal of business research : JBR 81 (2017), pp. 192-202
Persistent link: https://www.econbiz.de/10011771690
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Narrative-transportation storylines in luxury brand advertising : motivating consumer engagement
Kim, Jae-Eun; Lloyd, Stephen; Cervellon, Marie-Cécile - In: Journal of business research : JBR 69 (2016) 1, pp. 304-313
Persistent link: https://www.econbiz.de/10011417729
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Matching luxury brand appeals with attitude functions on social media across cultures
Choi, Yung Kyun; Seo, Yuri; Wagner, Udo; Yoon, Sukki - In: Journal of business research : JBR 117 (2020), pp. 520-528
Persistent link: https://www.econbiz.de/10012287957
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Is Multi-Ethnic Advertising a globally viable strategy for a Western luxury car brand? : a mixed-method cross-cultural study
Strebinger, Andreas; Guo, Xiaoling; Klauser, Ferdinand; … - In: Journal of business research : JBR 82 (2018), pp. 409-416
Persistent link: https://www.econbiz.de/10011771940