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Ingredient branding for a luxury brand : the role of brand and product fit
Moon, Hakil; Sprott, David E. - In: Journal of business research : JBR 69 (2016) 12, pp. 5768-5774
Persistent link: https://www.econbiz.de/10011597500
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The effect of incentives on customer evaluations of service bundles
Andrews MacLelland, Melinda; Benedicktus, Ray L.; … - In: Journal of business research : JBR 63 (2010) 1, pp. 71-76
Persistent link: https://www.econbiz.de/10003909549
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Investigating the role of the physical environment in hedonic service consumption: an exploratory study of sporting events
Hightower, Roscoe; Brady, Michael K.; Baker, Thomas L. - In: Journal of business research : JBR 55 (2002) 9, pp. 697-708
Persistent link: https://www.econbiz.de/10006722901
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Performance-only measurement of service quality: a replication and extension
Brady, Michael K.; Cronin, J.Joseph; Brand, Richard R. - In: Journal of business research : JBR 55 (2002) 1, pp. 17-32
Persistent link: https://www.econbiz.de/10006723942
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Searching for a consensus on the antecedent role of service quality and satisfaction: an exploratory cross-national study
Brady, Michael K.; Robertson, Christopher J. - In: Journal of business research : JBR 51 (2001) 1, pp. 53-60
Persistent link: https://www.econbiz.de/10006726721
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Cognitive complexity implications for research on sustainable competitive advantage
Andrews, Melinda L.; Benedicktus, Ray L.; Brady, Michael K. - In: Journal of business research : JBR 63 (2010) 1, pp. 67-71
Persistent link: https://www.econbiz.de/10008348335
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The effect of incentives on customer evaluations of service bundles
Andrews, Melinda L.; Benedicktus, Ray L.; Brady, Michael K. - In: Journal of business research : JBR 63 (2010) 1, pp. 71-77
Persistent link: https://www.econbiz.de/10008894506
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Gender-congruent ambient scent influences on approach and avoidance behaviors in a retail store
Spangenberg, Eric R.; Sprott, David E.; Grohmann, Bianca; … - In: Journal of business research : JBR 59 (2006) 12, pp. 1281-1287
Persistent link: https://www.econbiz.de/10007383382
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It's beginning to smell (and sound) a lot like Christmas: the interactive effects of ambient scent and music in a retail setting
Spangenberg, Eric R.; Grohmann, Bianca; Sprott, David E. - In: Journal of business research : JBR 58 (2005) 11, pp. 1583-1589
Persistent link: https://www.econbiz.de/10006714943
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Unit price usage knowledge - Conceptualization and empirical assessment
Manning, Kenneth C.; Sprott, David E.; Miyazaki, Anthony D. - In: Journal of business research : JBR 56 (2003) 5, pp. 367-378
Persistent link: https://www.econbiz.de/10006721157