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The gender promotion gap : evi...
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Sales promotion
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Journal of business research : JBR
IZA Discussion Papers
95
IMF Working Papers
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Journal of retailing and consumer services
64
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Journal of retailing
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ECONIS (ZBW)
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1
Does customer sex influence the relationship between perceived quality and share of wallet?
Babakus, Emin
;
Yavas, Ugur
- In:
Journal of business research : JBR
61
(
2008
)
9
,
pp. 974-981
Persistent link: https://www.econbiz.de/10003731220
Saved in:
2
How is marketers' credibility construed within the sales-marketing interface?
Malshe, Avinash
- In:
Journal of business research : JBR
63
(
2010
)
1
,
pp. 13-19
Persistent link: https://www.econbiz.de/10003909480
Saved in:
3
Perceived benefits of loyalty programs : scale development and implications for relational strategies
Mimouni Chaabane, Aïda
;
Volle, Pierre
- In:
Journal of business research : JBR
63
(
2010
)
1
,
pp. 32-37
Persistent link: https://www.econbiz.de/10003909520
Saved in:
4
The effect of web interface features on consumer online purchase intentions
Hausman, Angela V.
;
Siekpe, Jeffrey Sam
- In:
Journal of business research : JBR
62
(
2009
)
1
,
pp. 5-13
Persistent link: https://www.econbiz.de/10003915790
Saved in:
5
Store brand and national brand promotion attitudes antecedents
Manzur, Enrique
;
Olavarrieta, Sergio
;
Hidalgo, Pedro
; …
- In:
Journal of business research : JBR
64
(
2011
)
3
,
pp. 286-291
Persistent link: https://www.econbiz.de/10008859050
Saved in:
6
Promoting
promotions
: does showcasing free gifts backfire?
Raghubir, Priya
;
Celly, Kirti Sawhney
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 55-58
Persistent link: https://www.econbiz.de/10008806345
Saved in:
7
How US consumers view in-store
promotions
Schultz, Don E.
;
Block, Martin P.
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 51-54
Persistent link: https://www.econbiz.de/10008806346
Saved in:
8
The impact of brand personality and sales
promotions
on brand equity
Valette-Florence, Pierre
;
Guizani, Haythem
;
Merunka, Dwight
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 24-28
Persistent link: https://www.econbiz.de/10008806366
Saved in:
9
Special issue: Marketing communications and consumer behahvior
Barnier, Virginie De
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10008806378
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10
Sales technology : help or hindrance to ethical behaviors and productivity?
Bush, Alan J.
;
Bush, Victoria D.
;
Orr, Linda M.
;
Rocco, …
- In:
Journal of business research : JBR
60
(
2007
)
11
,
pp. 1198-1205
Persistent link: https://www.econbiz.de/10003560932
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