//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The impact of storytelling in...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
3
Konsumentenverhalten
3
Theorie
2
Theory
2
Advertising
1
Advertising effects
1
Affective commitment
1
Anxiety
1
Attractiveness
1
Beziehungsmarketing
1
Brand image
1
Competence hypothesis
1
Consumer identification
1
Credibility
1
Customer-brand disidentification
1
Decision
1
Decision making under risk
1
Decision under risk
1
Emotion
1
Emotion regulation
1
Engagement
1
Entscheidung
1
Entscheidung unter Risiko
1
Experiment
1
Generation Z
1
Glaubwürdigkeit
1
Horizontal-vertical product attributes
1
Internet marketing
1
Manager credibility
1
Markenimage
1
Negative emotions
1
Online-Marketing
1
Patronage reduction
1
Perfectionism
1
Regulation
1
Regulierung
1
Relationship marketing
1
Risiko
1
Risk
1
Salespeople
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Anaza, Nwamaka A.
3
Bagherzadeh, Ramin
1
Bui, M̃y
1
Chaker, Nawar N.
1
Chung, Te-Lin
1
Cowart, Kelly
1
Cunha, Marcus
1
Hair, Joseph F.
1
Hall-Phillips, Adrienne
1
Kemp, Elyria
1
Min, Dong-Jun
1
Nowlin, Edward L.
1
Osakwe, Christian Nedu
1
Park, Joohyung
1
Rathod, Sandra R.
1
Rawal, Monika
1
Saavedra, José Luis
1
Walker, Doug
1
more ...
less ...
Published in...
All
Journal of business research : JBR
Journal of consumer affairs : official publication of the American Council on Consumer Interests
7
European Journal of Marketing
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of Business & Industrial Marketing
5
Journal of Consumer Marketing
5
Journal of marketing theory and practice
5
Journal of current issues and research in advertising : JCIRA
4
Journal of retailing and consumer services
4
The journal of consumer marketing
4
European journal of marketing : EJM
3
Journal of Services Marketing
3
Journal of consumer behaviour : an international research review
3
Journal of marketing channels : ... distribution systems, strategy, and management
3
Journal of nonprofit & public sector marketing
3
Psychology & marketing
3
The journal of business & industrial marketing
3
The journal of services marketing
3
Health marketing quarterly
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of retail & distribution management
2
Journal of Service Management
2
Journal of consumer marketing
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of marketing theory and practice : JMTP
2
Journal of service management
2
Journal of vacation marketing : an international journal
2
The international journal of logistics management
2
The journal of product & brand management
2
Business horizons
1
International Journal of Nonprofit and Voluntary Sector Marketing
1
International Journal of Retail & Distribution Management
1
International journal of advertising : the review of marketing communications
1
International journal of arts management
1
International journal of nonprofit and voluntary sector marketing
1
International journal of operations & production management
1
International journal of pharmaceutical and healthcare marketing
1
Journal of Consumer Affairs
1
Journal of Consumer Policy
1
Journal of Managerial Psychology
1
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The influence of horizontal and vertical product attribute information on decision making under risk : the role of perceived competence
Min, Dong-Jun
;
Cunha, Marcus
- In:
Journal of business research : JBR
97
(
2019
),
pp. 174-183
Persistent link: https://www.econbiz.de/10012002867
Saved in:
2
I (heart) social ventures : identification and social media engagement
Hall-Phillips, Adrienne
;
Park, Joohyung
;
Chung, Te-Lin
; …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 484-491
Persistent link: https://www.econbiz.de/10011435941
Saved in:
3
Customer-brand disidentification : conceptualization, scale development and validation
Anaza, Nwamaka A.
;
Saavedra, José Luis
;
Hair, Joseph F.
; …
- In:
Journal of business research : JBR
133
(
2021
),
pp. 116-131
Persistent link: https://www.econbiz.de/10012590177
Saved in:
4
When and how does sales manager physical attractiveness impact credibility : a test of two competing hypotheses
Chaker, Nawar N.
;
Walker, Doug
;
Nowlin, Edward L.
; …
- In:
Journal of business research : JBR
105
(
2019
),
pp. 98-108
Persistent link: https://www.econbiz.de/10012128485
Saved in:
5
Promoting consumer well-being : examining emotion regulation strategies in social advertising messages
Kemp, Elyria
;
Cowart, Kelly
;
Bui, M̃y
- In:
Journal of business research : JBR
112
(
2020
),
pp. 200-209
Persistent link: https://www.econbiz.de/10012230577
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->