I (heart) social ventures : identification and social media engagement
Adrienne Hall-Phillips, Joohyung Park, Te-Lin Chung, Nwamaka A. Anaza, Sandra R. Rathod
| Year of publication: |
2016
|
|---|---|
| Authors: | Hall-Phillips, Adrienne ; Park, Joohyung ; Chung, Te-Lin ; Anaza, Nwamaka A. ; Rathod, Sandra R. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 2, p. 484-491
|
| Subject: | Consumer identification | Engagement | Social identity | Social venture | Social media | Social Web | Social web | Sozialwirtschaft | Social economy | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Soziale Beziehungen | Social relations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2015.05.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011435941