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Health marketing in an emerging market : the critical role of signaling theory in breast cancer awareness
Fletcher-Brown, Judith; Pereira, Vijay; Nyadzayo, … - In: Journal of business research : JBR 86 (2018), pp. 416-434
Persistent link: https://www.econbiz.de/10011855370
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Congruity effects and moderating influences in nutrient-claimed food advertising
Choi, Hojoon; Reis, Leonard N. - In: Journal of business research : JBR 69 (2016) 9, pp. 3430-3438
Persistent link: https://www.econbiz.de/10011514825
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Rethinking the boundaries of social marketing : activism or advertising?
Wymer, Walter - In: Journal of business research : JBR 63 (2010) 2, pp. 99-103
Persistent link: https://www.econbiz.de/10003954603
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Comparing adolescent-focused obesity prevention and reduction messages
Dooley, Jennifer Allyson; Deshpande, Sameer; Adair, Carol E. - In: Journal of business research : JBR 63 (2010) 2, pp. 154-160
Persistent link: https://www.econbiz.de/10003954667
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Hedonistic rationality : healthy food consumption choice using muddling-through
Hausman, Angela - In: Journal of business research : JBR 65 (2012) 6, pp. 794-801
Persistent link: https://www.econbiz.de/10009552498
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Burnout processes in non-clinical health service encounters
Ashill, Nicholas J.; Rod, Michel - In: Journal of business research : JBR 64 (2011) 10, pp. 1116-1127
Persistent link: https://www.econbiz.de/10009270571
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Promoting positive change : advancing the food well-being paradigm
Bublitz, Melissa G.; Peracchio, Laura A.; Andreasen, Alan R. - In: Journal of business research : JBR 66 (2013) 8, pp. 1211-1218
Persistent link: https://www.econbiz.de/10009756086
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Self-medication and pleasure seeking as dichotomous motivations underlying behavioral disorders
Li, Xiuping; Lu, Qiang; Miller, Rohan - In: Journal of business research : JBR 66 (2013) 9, pp. 1598-1604
Persistent link: https://www.econbiz.de/10009757012
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Implications of fast food restaurant concentration for preschool-aged childhood obesity
Newman, Christopher L.; Howlett, Elizabeth; Burton, Scot - In: Journal of business research : JBR 67 (2014) 8, pp. 1573-1580
Persistent link: https://www.econbiz.de/10010379262
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The use of visual warnings in social marketing : the case of tobacco
Gallopel-Morvan, Karine; Gabriel, Patrick; Le Gall-Ely, … - In: Journal of business research : JBR 64 (2011) 1, pp. 7-11
Persistent link: https://www.econbiz.de/10008806370