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Defining generational cohorts for marketing in Mexico
Fernández-Durán, Juan José - In: Journal of business research : JBR 69 (2016) 2, pp. 435-444
Persistent link: https://www.econbiz.de/10011435917
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The effectiveness of random discounts for migrating customers to the mobile channel
Vries, Eline L. E. de; Zhang, Sha - In: Journal of business research : JBR 110 (2020), pp. 272-281
Persistent link: https://www.econbiz.de/10012237847
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The effect of leader-member exchange on turnover among retail buyers
DeConinck, James B. - In: Journal of business research : JBR 62 (2009) 11, pp. 1081-1086
Persistent link: https://www.econbiz.de/10003896917
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How habits, social ties, and economic switching barriers affect customer loyalty in contractual service settings
Woisetschläger, David; Lentz, Patrick; Evanschitzky, Heiner - In: Journal of business research : JBR 64 (2011) 8, pp. 800-808
Persistent link: https://www.econbiz.de/10009229009
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Social sanctions or social relations? : microfinance in Mexico
Griffin, Denis; Husted, Bryan W. - In: Journal of business research : JBR 68 (2015) 12, pp. 2579-2587
Persistent link: https://www.econbiz.de/10011399601
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Friends or foes : group influence effects on moderate drinking behaviors
Previte, Josephine; Fry, Marie-Louise; Drennan, Judy; … - In: Journal of business research : JBR 68 (2015) 10, pp. 2146-2154
Persistent link: https://www.econbiz.de/10011373100
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Social benefits of brand logos in presentation of self in cross and same gender influence contexts
Lee, Jieun; Ko, Eunju; Megehee, Carol M. - In: Journal of business research : JBR 68 (2015) 6, pp. 1341-1349
Persistent link: https://www.econbiz.de/10010530596
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What drives content creation behavior on SNSs? : a commitment perspective
Chen, Aihui; Lu, Yaobin; Wang, Bin; Zhao, Ling; Li, Ming - In: Journal of business research : JBR 66 (2013) 12, pp. 2529-2535
Persistent link: https://www.econbiz.de/10010233146
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Antecedents and outcomes of interpersonal influences and the role of acculturation : the case of young British-Muslims
Jamal, Ahmad; Syadiyah Abdul Shukor - In: Journal of business research : JBR 67 (2014) 3, pp. 237-245
Persistent link: https://www.econbiz.de/10010245287
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Parental style and consumer socialization among adolescents : a cross-cultural investigation
Yang, Zhiyong; Kim, Chankon; Laroche, Michel; Lee, Hanjoon - In: Journal of business research : JBR 67 (2014) 3, pp. 228-236
Persistent link: https://www.econbiz.de/10010245289