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"To trust or not to trust" : the impact of social media influencers on the reputation of corporate brands in crisis
Singh, Jaywant; Crisafulli, Benedetta; Quamina, La Toya; … - In: Journal of business research : JBR 119 (2020), pp. 464-480
Persistent link: https://www.econbiz.de/10012417030
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"Don't pretend to be my friend!" when an informal brand communication style backfires on social media
Grety, Anaïs; Horváth, Csilla; Belei, Nina; Riel, … - In: Journal of business research : JBR 74 (2017), pp. 77-89
Persistent link: https://www.econbiz.de/10011675398
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The role of message specificity in corporate social responsibility communication
Robinson, Stefanie; Eilert, Meike - In: Journal of business research : JBR 90 (2018), pp. 260-268
Persistent link: https://www.econbiz.de/10011882026
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Achieving collaboration with diverse stakeholders - the role of strategic ambiguity in CSR communication
Scandelius, Christina; Cohen, Geraldine - In: Journal of business research : JBR 69 (2016) 9, pp. 3487-3499
Persistent link: https://www.econbiz.de/10011514846
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Be good and look good : communicating the triple bottom line through corporate websites
Sánchez-Chaparro, Teresa; Soler-Vicén, Miguel Ángel; … - In: Journal of business research : JBR 144 (2022), pp. 136-145
Persistent link: https://www.econbiz.de/10013184963
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Environmental information disclosure and corporate innovation : the "inverted U-shaped" regulating effect of media attention
Luo, Yuanda; Xiong, Guobao; Abbas Mardani - In: Journal of business research : JBR 146 (2022), pp. 453-463
Persistent link: https://www.econbiz.de/10013271426
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Strategies for increasing agricultural viability, resilience and sustainability amid disruptive events : An expert-based analysis of relevance
Ribašauskienė, Erika; Volkov, Artiom; Morkūnas, Mangirdas - In: Journal of business research : JBR 170 (2024), pp. 1-9
Persistent link: https://www.econbiz.de/10014535229
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Measuring inter-firm openness in innovation ecosystems
Alam, Muhammad Aftab; Rooney, David; Taylor, Murray - In: Journal of business research : JBR 138 (2022), pp. 436-456
Persistent link: https://www.econbiz.de/10013197847
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Supplier-buyer relationship management in marketing and management research : an area for interdisciplinary integration
Su, Chenting; Yang, Haibin - In: Journal of business research : JBR 78 (2017), pp. 180-183
Persistent link: https://www.econbiz.de/10011736277
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Message framing and individual traits in adopting innovative, sustainable products (ISPs) : evidence from biofuel adoption
Moon, Sangkil; Bergey, Paul K.; Bove, Liliana L.; … - In: Journal of business research : JBR 69 (2016) 9, pp. 3553-3560
Persistent link: https://www.econbiz.de/10011515146