The role of message specificity in corporate social responsibility communication
Year of publication: |
September 2018
|
---|---|
Authors: | Robinson, Stefanie ; Eilert, Meike |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 90.2018, p. 260-268
|
Subject: | Message strategy | Trust | Corporate social responsibility | Cause portfolios | Message specificity | Corporate Social Responsibility | Öffentlichkeitsarbeit | Public relations | Vertrauen | Confidence | Kommunikation | Communication |
-
Communication aimed at engendering trustworthiness : an analysis of CSR messages on Twitter
Zarzycka, Ewelina, (2024)
-
Knowledge management, trust and communication in the era of social media
Paliszkiewicz, Joanna, (2020)
-
Lamprecht, Wolfgang, (2013)
- More ...
-
The impact of cause portfolio focus and contribution amount on stakeholder evaluations
Eilert, Meike, (2020)
-
Kelting, Katie, (2019)
-
Moon, Sangkil, (2016)
- More ...