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Elevating theoretical insight and predictive accuracy in business research : combining PLS-SEM and selected machine learning algorithms
Richter, Nicole Franziska; Tudoran, Ana Alina - In: Journal of business research : JBR 173 (2024), pp. 1-18
Persistent link: https://www.econbiz.de/10014547910
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Mapping the prestige and social value of occupations in the digital economy
Newlands, Gemma; Lutz, Christoph - In: Journal of business research : JBR 180 (2024), pp. 1-14
Persistent link: https://www.econbiz.de/10014556455
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A framework for evaluating the business deployability of digital footprint based models for consumer credit
Loutfi, Ahmad Amine - In: Journal of business research : JBR 152 (2022), pp. 473-486
Persistent link: https://www.econbiz.de/10013494006
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Twitter as a predictive system : a systematic literature review
Cano-Marin, Enrique; Mora-Cantallops, Marçal; … - In: Journal of business research : JBR 157 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014227782
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How social media effects shape sentiments along the twitter journey? : a Bayesian network approach
Airani, Rajeev; Karande, Kiran - In: Journal of business research : JBR 142 (2022), pp. 988-997
Persistent link: https://www.econbiz.de/10013169489
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Eliciting brand-related social media engagement : a conditional inference tree framework
Schivinski, Bruno - In: Journal of business research : JBR 130 (2021), pp. 594-602
Persistent link: https://www.econbiz.de/10012544878
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The micro foundations of social media use : artificial intelligence integrated routine model
Ghouri, Arsalan Mujahid; Mani, Venkatesh; Ul Haq, Mirza Amin - In: Journal of business research : JBR 144 (2022), pp. 80-92
Persistent link: https://www.econbiz.de/10013184957
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Are longer reviews always more helpful? : disentangling the interplay between review length and line of argumentation
Lutz, Bernhard; Pröllochs, Nicolas; Neumann, Dirk - In: Journal of business research : JBR 144 (2022), pp. 888-901
Persistent link: https://www.econbiz.de/10013185058
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How may I help you? : driving brand engagement through the warmth of an initial chatbot message
Kull, Alexander J.; Romero, Marisabel; Monahan, Lisa - In: Journal of business research : JBR 135 (2021), pp. 840-850
Persistent link: https://www.econbiz.de/10012648319
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Machine learning for marketing on the KNIME Hub : the development of a live repository for marketing applications
Ordenes, Francisco Villarroel; Silipo, Rosaria - In: Journal of business research : JBR 137 (2021), pp. 393-410
Persistent link: https://www.econbiz.de/10012665790