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Perceived usefulness of online customer reviews : a review mining approach using machine learning & exploratory data analysis
Guha Majumder, Madhumita; Gupta, Sangita Dutta; Paul, Justin - In: Journal of business research : JBR 150 (2022), pp. 147-164
Persistent link: https://www.econbiz.de/10013365607
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Firm-level capabilities towards big data value creation
Brinch, Morten; Gunasekaran, Angappa; Wamba, Samuel Fosso - In: Journal of business research : JBR 131 (2021), pp. 539-548
Persistent link: https://www.econbiz.de/10012545085
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Resource management in big data initiatives : processes and dynamic capabilities
Braganza, Ashley; Brooks, Laurence; Nepelski, Daniel; … - In: Journal of business research : JBR 70 (2017), pp. 328-337
Persistent link: https://www.econbiz.de/10011620491
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Segmentation approaches in data-mining: a comparison of RFM, CHAID, and logistic regression
McCarty, John A.; Hastak, Manoj - In: Journal of business research : JBR 60 (2007) 6, pp. 656-662
Persistent link: https://www.econbiz.de/10003487052
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Improving survey research using diagrams of data structure
Liu, Hsi-lin; Lin, Yann-Jou; Wang, Yu-Wen; Wu, Wu-Chung - In: Journal of business research : JBR 65 (2012) 1, pp. 51-58
Persistent link: https://www.econbiz.de/10009549725
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Golden rule of forecasting : be conservative
Armstrong, Jon Scott; Green, Kesten C.; Graefe, Andreas - In: Journal of business research : JBR 68 (2015) 8, pp. 1717-1731
Persistent link: https://www.econbiz.de/10011317073
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A soft-computing-based method for the automatic discovery of fuzzy rules in databases : uses for academic research and management support in marketing
Orriols-Puig, Albert; Martínez-López, Francisco J.; … - In: Journal of business research : JBR 66 (2013) 9, pp. 1332-1337
Persistent link: https://www.econbiz.de/10009756007
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Big Data consumer analytics and the transformation of marketing
Erevelles, Sunil; Fukawa, Nobuyuki; Swayne, Linda E. - In: Journal of business research : JBR 69 (2016) 2, pp. 897-904
Persistent link: https://www.econbiz.de/10011436345
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Predicting social media performance metrics and evaluation of the impact on brand building : a data mining approach
Moro, Sérgio; Rita, Paulo; Vala, Vernardo - In: Journal of business research : JBR 69 (2016) 9, pp. 3341-3351
Persistent link: https://www.econbiz.de/10011514784
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The complexity of surveying web participation
Page, Kelly L.; Uncles, Mark D. - In: Journal of business research : JBR 67 (2014) 11, pp. 2356-2367
Persistent link: https://www.econbiz.de/10010401980