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Journal of business research : JBR
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Do CSR efforts that focus on helping the environment influence brand purchase more than other forms of CSR?
Eisingerich, Andreas B
;
MacInnis, Deborah J.
;
Park, C. Whan
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434839
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Effects of Store Characteristics and In-Store Emotional Experiences on Store Attitude
Yoo, Changjo
;
Park, Jonghee
;
MacInnis, Deborah J.
- In:
Journal of business research : JBR
42
(
1998
)
3
,
pp. 253-264
Persistent link: https://www.econbiz.de/10006733306
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