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Digital luxury : transforming...
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Brand management
602
Markenführung
602
Consumer behaviour
525
Konsumentenverhalten
525
Brand image
372
Markenimage
372
Marketing management
323
Marketingmanagement
323
Brand
253
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245
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180
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179
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124
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108
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Ko, Eunju
20
Valette-Florence, Pierre
15
Melewar, T. C.
10
Veloutsou, Cleopatra
10
Gupta, Suraksha
9
Kim, Kyung Hoon
9
Shukla, Paurav
9
Foroudi, Pantea
8
Laroche, Michel
8
Merrilees, Bill
8
Seo, Yuri
8
Christodoulides, George
7
De Chernatony, Leslie
7
Diamantopoulos, Adamantios
7
Teng, Lefa
7
Wallpach, Sylvia von
7
Aiello, Gaetano
6
Filieri, Raffaele
6
Merchant, Altaf
6
Mühlbacher, Hans
6
Spielmann, Nathalie
6
Voyer, Benjamin G.
6
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5
Dennis, Charles
5
Mandler, Timo
5
Megehee, Carol M.
5
Michel, Géraldine
5
Phau, Ian
5
Roper, Stuart
5
Rose, Gregory
5
Roy, Sanjit
5
Andreini, Daniela
4
Arslanagic-Kalajdzic, Maja
4
Balabanis, George
4
Balaji, M. S.
4
Bang, Nguyen
4
Bartikowski, Boris
4
Calantone, Roger J.
4
Dwivedi, Yogesh Kumar
4
Ekinci, Yuksel
4
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Journal of business research : JBR
The journal of brand management : an international journal
592
SpringerLink / Bücher
494
The journal of product & brand management
410
Journal of retailing and consumer services
400
Industrial marketing management : the international journal for industrial and high-tech firms
341
Journal of strategic marketing
278
European journal of marketing : EJM
237
Journal of marketing management : MM
213
Journal of marketing communications
196
Marketing intelligence & planning
186
Journal of the Academy of Marketing Science
179
Journal of marketing
175
Psychology & marketing
168
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
163
International journal of hospitality management
162
Springer eBook Collection
154
Asia Pacific journal of marketing and logistics
151
The journal of business & industrial marketing
136
Europäische Hochschulschriften / 5
131
Gabler Edition Wissenschaft
116
International marketing review
111
Journal of advertising research
108
Marketing letters : a journal of research in marketing
106
Business horizons
97
Journal of fashion marketing and management
97
Marketing : ZFP ; journal of research and management
96
Journal of global marketing
95
Journal of marketing research : JMR
94
The IUP journal of brand management : IJBRM
93
The marketing review
92
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
91
Cogent business & management
90
International journal of internet marketing and advertising : IJIMA
90
Journal of international consumer marketing
90
Innovatives Markenmanagement
89
Journal of promotion management : JPM
89
Research
86
Springer eBook Collection / Business and Economics
86
International journal of advertising : the review of marketing communications
84
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ECONIS (ZBW)
970
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1
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970
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1
The standardization-localization dilemma of brand communications for luxury fashion retailers' internationalization into China
Liu, Sindy
;
Perry, Patsy
;
Moore, Christopher
;
Warnaby, Gary
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011417742
Saved in:
2
Chatbot e-service and customer satisfaction regarding luxury brands
Chung, Minjee
;
Ko, Eunju
;
Joung, Heerim
;
Kim, Sang Jin
- In:
Journal of business research : JBR
117
(
2020
),
pp. 587-595
Persistent link: https://www.econbiz.de/10012287983
Saved in:
3
Matching green messages with brand positioning to improve brand evaluation
Luz, Victoria Vilasanti da
;
Mantovani, Danielle
; …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 25-40
Persistent link: https://www.econbiz.de/10012416925
Saved in:
4
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
5
Bridging Asia and the world : searching for academic excellence and best practice in marketing and management
Ko, Eunju
- In:
Journal of business research : JBR
124
(
2021
),
pp. 813-817
Persistent link: https://www.econbiz.de/10012494024
Saved in:
6
From silos to synergies : a systematic review of luxury in marketing research
Sharma, Amalesh
;
Soni, Mauli
;
Borah, Sourav Bikash
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 893-907
Persistent link: https://www.econbiz.de/10013194294
Saved in:
7
Narrative-transportation storylines in luxury brand advertising : motivating consumer engagement
Kim, Jae-Eun
;
Lloyd, Stephen
;
Cervellon, Marie-Cécile
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 304-313
Persistent link: https://www.econbiz.de/10011417729
Saved in:
8
The impact of attitude functions on luxury brand consumption : an age-based group comparison
Schade, Michael
;
Hegner, Sabrina
;
Horstmann, Florian
; …
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 314-322
Persistent link: https://www.econbiz.de/10011417730
Saved in:
9
Customer commitment to luxury brands : antecedents and consequences
Shukla, Paurav
;
Banerjee, Madhumita
;
Singh, Jaywant
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 323-331
Persistent link: https://www.econbiz.de/10011417731
Saved in:
10
How price display influences consumer luxury perceptions
Parguel, Béatrice
;
Delécolle, Thierry
; …
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 341-348
Persistent link: https://www.econbiz.de/10011417736
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