Digital luxury : transforming brands & consumer experiences
Wided Batat
| Year of publication: |
[2019]
|
|---|---|
| Authors: | Batat, Wided |
| Institutions: | Sage Publications <Beverly Hills, Calif.; London> (publisher) |
| Publisher: |
Los Angeles : Sage |
| Subject: | Luxusgüter | Luxury goods | Markenführung | Brand management | Luxusgut | Marketingstrategie |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVI, 258 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 1-5264-5894-2 ; 978-1-5264-5893-3 ; 978-1-5264-5894-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012792896