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Looking beyond traditional measures of advertising impact : using neuroscientific methods to evaluate social marketing messages
Gountas, John; Gountas, Sandra; Ciorciari, Joseph; … - In: Journal of business research : JBR 105 (2019), pp. 121-135
Persistent link: https://www.econbiz.de/10012128491
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Seeing further : honoring John Urry's contributions to tourism and hospitality research
Huan, Tzung-cheng - In: Journal of business research : JBR 69 (2016) 3, pp. 1228-1233
Persistent link: https://www.econbiz.de/10011440318
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A bibliometric research in the tourism, leisure and hospitality fields
Mulet-Forteza, Carles; Genovart-Balaguer, Juanabel; … - In: Journal of business research : JBR 101 (2019), pp. 819-827
Persistent link: https://www.econbiz.de/10012103629
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Research in reverse : ad testing using an inductive consumer neuroscience approach
Daugherty, Terry; Hoffman, Ernest; Kennedy, Kathleen - In: Journal of business research : JBR 69 (2016) 8, pp. 3168-3176
Persistent link: https://www.econbiz.de/10011507970
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Brain buzz for Facebook? : neural indicators of SNS content engagement
Zhang, Jing; Yun, Jin Ho; Lee, Eun-Ju - In: Journal of business research : JBR 130 (2021), pp. 444-452
Persistent link: https://www.econbiz.de/10012544855
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Demystifying neuromarketing
Lim, Weng Marc - In: Journal of business research : JBR 91 (2018), pp. 205-220
Persistent link: https://www.econbiz.de/10011902933
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Can neuromarketing add value to the traditional marketing research? : an exemplary experiment with functional near-infrared spectroscopy (fNIRS)
Meyerding, Stephan G. H.; Mehlhose, Clara M. - In: Journal of business research : JBR 107 (2020), pp. 172-185
Persistent link: https://www.econbiz.de/10012156733
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Exploring the boundaries of neuromarketing through systematic investigation
Bhardwaj, Shikha; Rana, Gunjan A.; Behl, Abhishek; … - In: Journal of business research : JBR 154 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10013468813
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Special section: Marketing hospitality and tourism products worldwide
Martin, Drew (contributor) - In: Journal of business research : JBR 68 (2015) 9, pp. 1819-1886
Persistent link: https://www.econbiz.de/10011384243
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Employee perceptions of employers' creativity and innovation : implications for employer attractiveness and branding in tourism and hospitality
Styvén, Maria; Näppä, Anna; Mariani, Marcello M.; … - In: Journal of business research : JBR 141 (2022), pp. 290-298
Persistent link: https://www.econbiz.de/10013167974