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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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ECONIS (ZBW)
2,134
USB Cologne (EcoSocSci)
1
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1
Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education : a special section
Hemsley-Brown, Jane
;
Melewar, T. C.
;
Bang, Nguyen
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3019-3022
Persistent link: https://www.econbiz.de/10011507891
Saved in:
2
Antecedents and consequences of university brand identification
Balaji, M. S.
;
Roy, Sanjit
;
Sadeque, Saalem
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3023-3032
Persistent link: https://www.econbiz.de/10011507896
Saved in:
3
Brand management in higher education : the University Brand Personality Scale
Rauschnabel, Philipp A.
;
Krey, Nina
;
Babin, Barry J.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3077-3086
Persistent link: https://www.econbiz.de/10011507923
Saved in:
4
Higher education brand alliances : investigating consumers' dual-degree purchase intentions
Naidoo, Vik
;
Hollebeek, Linda D.
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3113-3121
Persistent link: https://www.econbiz.de/10011507941
Saved in:
5
Do values or goals better explain intent? : a cross-national comparison
Fornerino, Marianela
;
Jolibert, Alain
;
Sanchez, Carol M.
; …
- In:
Journal of business research : JBR
64
(
2011
)
5
,
pp. 490-496
Persistent link: https://www.econbiz.de/10008901464
Saved in:
6
Little emperors in the UK : acculturation and food over time
Cappellini, Benedetta
;
Yen, Dorothy Ai-wan
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 968-974
Persistent link: https://www.econbiz.de/10009755389
Saved in:
7
Projecting corporate brand image and behavioral response in business schools : cognitive or affective brand attributes?
Sharifah Faridah Syed Alwi
;
Kitchen, Philip J.
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2324-2336
Persistent link: https://www.econbiz.de/10010401986
Saved in:
8
Emphasizing brand heritage : does it work? And how?
Rose, Gregory
;
Merchant, Altaf
;
Orth, Ulrich R.
; …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 936-943
Persistent link: https://www.econbiz.de/10011436369
Saved in:
9
Responsible and active brand personality : on the relationships with brand experience and key relationship constructs
Japutra, Arnold
;
Molinillo, Sebastian
- In:
Journal of business research : JBR
99
(
2019
),
pp. 464-471
Persistent link: https://www.econbiz.de/10012023686
Saved in:
10
Place attachment, trust and mobility : three-way interaction effect on urban residents' environmental citizenship behaviour
Song, Zening
;
Daryanto, Ahmad
;
Soopramanien, Didier
- In:
Journal of business research : JBR
105
(
2019
),
pp. 168-177
Persistent link: https://www.econbiz.de/10012128495
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