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#COVID-19 : forms and drivers of social media users’ engagement behavior toward a global crisis
Azer, Jaylan; Blasco-Arcas, Lorena; Harrigan, Paul - In: Journal of business research : JBR 135 (2021), pp. 99-111
Persistent link: https://www.econbiz.de/10012643989
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Use of microblogging platform for digital communication in politics
Paul, Justin; Parameswar, Nakul; Sindhani, Mohit; Dhir, … - In: Journal of business research : JBR 127 (2021), pp. 322-331
Persistent link: https://www.econbiz.de/10012494405
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Not so different after all? : a netnographic exploration of user engagement with non-human influencers on social media
Xie-Carson, Li; Benckendorff, Pierre; Hughes, Karen - In: Journal of business research : JBR 167 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014383085
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The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing
Oliveira, João S.; Ifie, Kemefasu; Sykora, Martin; … - In: Journal of business research : JBR 140 (2022), pp. 49-61
Persistent link: https://www.econbiz.de/10013040651
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Sociocultural factors during COVID-19 pandemic : information consumption on Twitter
Perez-Cepeda, Maximiliano; Arias-Bolzmann, Leopoldo G. - In: Journal of business research : JBR 140 (2022), pp. 384-393
Persistent link: https://www.econbiz.de/10013040725
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Examining the impact of luxury brand's social media marketing on customer engagement​ : using big data analytics and natural language processing
Liu, Xia; Shin, Hyunju; Burns, Alvin C. - In: Journal of business research : JBR 125 (2021), pp. 815-826
Persistent link: https://www.econbiz.de/10012494182
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Tutorial: AI research without coding : the art of fighting without fighting : data science for qualitative researchers
Ciechanowski, Leon; Jemielniak, Dariusz; Gloor, Peter A. - In: Journal of business research : JBR 117 (2020), pp. 322-330
Persistent link: https://www.econbiz.de/10012286373
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Covid-19's impact on supply chain decisions : strategic insights from NASDAQ 100 firms using Twitter data
Sharma, Amalesh; Adhikary, Anirban; Borah, Sourav Bikash - In: Journal of business research : JBR 117 (2020), pp. 443-449
Persistent link: https://www.econbiz.de/10012286535
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Good citizen, good ambassador? : linking employees' reputation perceptions with supportive behavior on Twitter
Schaarschmidt, Mario; Könsgen, Raoul - In: Journal of business research : JBR 117 (2020), pp. 754-763
Persistent link: https://www.econbiz.de/10012288098
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Does who we are affect what we say and when? : investigating the impact of activity and connectivity on microbloggers' response to new products
Topaloglu, Omer; Dass, Mayukh; Kumar, Piyush - In: Journal of business research : JBR 77 (2017), pp. 23-29
Persistent link: https://www.econbiz.de/10011729886