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Consumers' reaction to global versus local advertising appeals : a test of culturally incongruent images in China
Zhou, Lianxi; Poon, Patrick; Wang, Haizhong - In: Journal of business research : JBR 68 (2015) 3, pp. 561-568
Persistent link: https://www.econbiz.de/10010496178
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Cultural identity and consumer ethnocentrism impacts on preference and purchase of domestic versus import brands : an empirical study in China
He, Jianxu; Wang, Cheng Lu - In: Journal of business research : JBR 68 (2015) 6, pp. 1225-1233
Persistent link: https://www.econbiz.de/10010529917
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"Seeing is being" : consumer culture and the positioning of premium cars in China
Bartikowski, Boris; Cleveland, Mark - In: Journal of business research : JBR 77 (2017), pp. 195-202
Persistent link: https://www.econbiz.de/10011729911
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Time orientation and engagement with social networking sites : a cross-cultural study in Austria, China and Uruguay
Makri, Katerina; Schlegelmilch, Bodo B. - In: Journal of business research : JBR 80 (2017), pp. 155-163
Persistent link: https://www.econbiz.de/10011771478
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Cultural and identity antecedents of market mavenism : comparing Chinese at home and abroad
Cleveland, Mark; Bartikowski, Boris - In: Journal of business research : JBR 82 (2018), pp. 354-363
Persistent link: https://www.econbiz.de/10011771907
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Attitudes and intentions toward masstige strategies : a cross-cultural study of French and Chinese consumers
Pizzetti, Marta; Chéreau, Philippe; Soscia, Isabella; … - In: Journal of business research : JBR 167 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014383078
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Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark; Bartikowski, Boris - In: Journal of business research : JBR 155 (2023) 2, pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
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Cross-border acquisitions and the performance of Chinese publicly listed companies
Li, Xue; Anwar, Sajid; Peng, Fei - In: Journal of business research : JBR 141 (2022), pp. 575-588
Persistent link: https://www.econbiz.de/10013167998
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Building cross-cultural negotiation prototypes in Latin American contexts from foreign executives' perceptions
Oligastri, Enrique; Quintanilla, Carlos - In: Journal of business research : JBR 69 (2016) 2, pp. 452-458
Persistent link: https://www.econbiz.de/10011435924
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Identity, culture, dispositions and behavior : a cross-national examination of globalization and culture change
Cleveland, Mark; Rojas-Méndez, José I.; Laroche, Michel; … - In: Journal of business research : JBR 69 (2016) 3, pp. 1090-1102
Persistent link: https://www.econbiz.de/10011440224