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essentials
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Derived versus full name brand extensions
Olavarrieta, Sergio
;
Torres, Eduardo
;
Vásquez …
- In:
Journal of business research : JBR
62
(
2009
)
9
,
pp. 899-905
Persistent link: https://www.econbiz.de/10003866449
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2
The effect of incentives on customer evaluations of service bundles
Andrews MacLelland, Melinda
;
Benedicktus, Ray L.
; …
- In:
Journal of business research : JBR
63
(
2010
)
1
,
pp. 71-76
Persistent link: https://www.econbiz.de/10003909549
Saved in:
3
Voss wins the presidency! : a commentary essay on "predicting elections from biographical information about candidates ; a test of the index method"
Voss, Kevin E.
- In:
Journal of business research : JBR
64
(
2011
)
4
,
pp. 345-347
Persistent link: https://www.econbiz.de/10008859037
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4
Writing and publishing important scientific articles : a reviewer's perspective
Ortinau, David J.
- In:
Journal of business research : JBR
64
(
2011
)
2
,
pp. 150-156
Persistent link: https://www.econbiz.de/10008839685
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5
How investors behavioral factors influence investment satisfaction, trust in investment company, and reinvestment intention
Shim, Gyu-yeol
;
Lee, Seung-hwan
;
Kim, Yong-ma
- In:
Journal of business research : JBR
61
(
2008
)
1
,
pp. 47-55
Persistent link: https://www.econbiz.de/10003597156
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6
Festivalscapes and patrons' emotions, satisfaction, and loyalty
Lee, Yong-ki
;
Lee, Choong-Ki
;
Lee, Seung-kon
;
Babin, …
- In:
Journal of business research : JBR
61
(
2008
)
1
,
pp. 56-64
Persistent link: https://www.econbiz.de/10003597162
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7
Marketing operations efficiency and the Internet : an organizing framework
Kalaignanam, K.
;
Kushwaha, T.
;
Varadarajan, Poondi Rajan
- In:
Journal of business research : JBR
61
(
2008
)
4
,
pp. 300-308
Persistent link: https://www.econbiz.de/10003704509
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8
Size, strategic, and market orientation affects on innovation
Laforet, Sylvie
- In:
Journal of business research : JBR
61
(
2008
)
7
,
pp. 753-764
Persistent link: https://www.econbiz.de/10003709500
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9
Factors influencing successful buyer-seller relationships
Powers, Thomas L.
;
Reagan, William R.
- In:
Journal of business research : JBR
60
(
2007
)
12
,
pp. 1234-1242
Persistent link: https://www.econbiz.de/10003571114
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10
Managerial optimism and search
Papenhausen, Chris
- In:
Journal of business research : JBR
63
(
2010
)
7
,
pp. 716-720
Persistent link: https://www.econbiz.de/10003984859
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