Marketing operations efficiency and the Internet : an organizing framework
K. Kalaignanam; T. Kushwaha; P. Varadarajan
| Year of publication: |
2008
|
|---|---|
| Authors: | Kalaignanam, K. ; Kushwaha, T. ; Varadarajan, Poondi Rajan |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 61.2008, 4, p. 300-308
|
| Subject: | Marketingmanagement | Marketing management | Erfolgsfaktor | Success factor | Electronic Commerce | E-commerce | Operations Research | Operations research |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003704509