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Do fake followers mitigate influencers' perceived influencing power on social media platforms? : the mere number effect and boundary conditions
Zhou, Liying; Jin, Fei; Wu, Banggang; Chen, Zhi; Wang, … - In: Journal of business research : JBR 158 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014281058
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Virtual versus human : unraveling consumer reactions to service failures through influencer types
Zhao, Taiyang; Ran, Yaxuan; Wu, Banggang; Wang, Valerie … - In: Journal of business research : JBR 178 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014555571
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The role of satisfaction, trust and contractual obligation on long-term orientation
Wang, Cheng Lu; Shi, Yizheng; Barnes, Bradley R. - In: Journal of business research : JBR 68 (2015) 3, pp. 473-479
Persistent link: https://www.econbiz.de/10010495374
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Cultural identity and consumer ethnocentrism impacts on preference and purchase of domestic versus import brands : an empirical study in China
He, Jianxu; Wang, Cheng Lu - In: Journal of business research : JBR 68 (2015) 6, pp. 1225-1233
Persistent link: https://www.econbiz.de/10010529917
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Conspicuous consumption in emerging market : the case of Chinese migrant workers
Huang, Zhen; Wang, Cheng Lu - In: Journal of business research : JBR 86 (2018), pp. 366-373
Persistent link: https://www.econbiz.de/10011855361
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The moderating role of managerial ties in market orientation and innovation : an Asian perspective
Wang, Cheng Lu; Chung, Henry F. L. - In: Journal of business research : JBR 66 (2013) 12, pp. 2431-2437
Persistent link: https://www.econbiz.de/10010211323
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The dark side of channel rewards for observer distributors : a social comparison perspective
Zeng, Fue; Huang, Ying; Xiao, Zhenxin; Wang, Cheng Lu; … - In: Journal of business research : JBR 132 (2021), pp. 441-452
Persistent link: https://www.econbiz.de/10012581684
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Impacts of consumer cognitive process to ascertain online fake review : a cognitive dissonance theory approach
Chatterjee, Sheshadri; Chaudhuri, Ranjan; Kumar, Ajay; … - In: Journal of business research : JBR 154 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10013468809
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The double-edged sword effect of adaptation strategy on performance : the mediation of legitimacy and synergy
Wang, Tao; Gao, Jie; Jia, Yu; Wang, Cheng Lu - In: Journal of business research : JBR 139 (2022), pp. 448-456
Persistent link: https://www.econbiz.de/10013194205
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Shared but unhappy? : detrimental effects of using shared products on psychological ownership and consumer happiness
Zhao, Taiyang; Lu, Yan; Wang, Valerie Lynette; Wu, Banggang - In: Journal of business research : JBR 169 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014468565