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~isPartOf:"Journal of business research : JBR"
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Journal of business research : JBR
Journal of marketing communications
23
European Journal of Marketing
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Marketing Intelligence & Planning
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European journal of marketing : EJM
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MERCATI E COMPETITIVITÀ
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Qualitative Market Research: An International Journal
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Working paper / Department of Commerce, College of Business, Massey University
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International journal of advertising : the quarterly review of marketing communications
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of Product & Brand Management
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ADMAP : for decisionmakers in advertising, marketing, media, planning & research
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Handbook of research on counterfeiting and illicit trade
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Journal of Small Business and Enterprise Development
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of the Market Research Society : JMRS
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Competitiveness Review: An International Business Journal
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Developing successful global strategies for marketing luxury brands
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ECONIS (ZBW)
10
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1
Projecting corporate brand image and behavioral response in business schools : cognitive or affective brand attributes?
Sharifah Faridah Syed Alwi
;
Kitchen, Philip J.
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2324-2336
Persistent link: https://www.econbiz.de/10010401986
Saved in:
2
Sustainability and differentiation : understanding materiality from the context of Indian firms
Nishant, Rohit
;
Goh, Mark
;
Kitchen, Philip J.
- In:
Journal of business research : JBR
69
(
2016
)
5
,
pp. 1892-1897
Persistent link: https://www.econbiz.de/10011451572
Saved in:
3
Sharing but caring : location based mobile applications (LBMA) and privacy protection motivation
Rodríguez-Priego, Nuria
;
Porcu, Lucia
;
Kitchen, Philip J.
- In:
Journal of business research : JBR
140
(
2022
),
pp. 546-555
Persistent link: https://www.econbiz.de/10013040682
Saved in:
4
The antecedent role of a collaborative vs. a controlling corporate culture on firm-wide integrated marketing communication and brand performance
Porcu, Lucia
;
Barrio-García, Salvador del
;
Kitchen, …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 435-443
Persistent link: https://www.econbiz.de/10012417010
Saved in:
5
New conceptualization and measurement of corporate identity : evidence from UK food and beverage industry
Tourky, Marwa
;
Sharifah Faridah Syed Alwi
;
Kitchen, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 595-606
Persistent link: https://www.econbiz.de/10012238135
Saved in:
6
The role of corporate identity in CSR implementation : an integrative framework
Tourky, Marwa
;
Kitchen, Philip J.
;
Shaalan, Ahmed
- In:
Journal of business research : JBR
117
(
2020
),
pp. 694-706
Persistent link: https://www.econbiz.de/10012288093
Saved in:
7
The effects of gamified customer benefits and characteristics on behavioral engagement and purchase : evidence from mobile exercise application uses
Jang, Seongsoo
;
Kitchen, Philip J.
;
Kim, Jinwon
- In:
Journal of business research : JBR
92
(
2018
),
pp. 250-259
Persistent link: https://www.econbiz.de/10011925454
Saved in:
8
Perceptional components of brand equity : configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention
Foroudi, Pantea
;
Jin, Zhongqi
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 462-474
Persistent link: https://www.econbiz.de/10011881956
Saved in:
9
Psychological empowerment and creative performance : Mediating role of thriving and moderating role of competitive psychological climate
Sahadev, Sunil
;
Chang, Kirk
;
Malhotra, Neeru
;
Kim, Ji-Hee
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014534994
Saved in:
10
Co-creating brand image and reputation through stakeholder’s social network
Foroudi, Pantea
;
Nazarian, Alireza
;
Ziyadin, Sayabek
; …
- In:
Journal of business research : JBR
114
(
2020
),
pp. 42-59
Persistent link: https://www.econbiz.de/10012257445
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