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Shopper marketing moderators of the brand equity : behavioral loyalty relationship
Hariharan, Vijay Ganesh; Desai, Kalpesh Kaushik; … - In: Journal of business research : JBR 85 (2018), pp. 91-104
Persistent link: https://www.econbiz.de/10011815372
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Do consumer perceptions matter in measuring choice variety and variety seeking?
Desai, Kalpesh Kaushik; Trivedi, Minakshi - In: Journal of business research : JBR 67 (2014) 1, pp. 2786-2792
Persistent link: https://www.econbiz.de/10010235319
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Strategic Role of Affect-Based Attitudes in the Acquisition, Development, and Retention of Customers
Desai, Kalpesh Kaushik; Mahajan, Vijay - In: Journal of business research : JBR 42 (1998) 3, pp. 309-324
Persistent link: https://www.econbiz.de/10006733301
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The impact of scheduling styles on time-limited promotions : the moderating role of redemption frames
Rai, Dipankar; Lin, Chien-Wei; Jiraporn, Napatsorn - In: Journal of business research : JBR 135 (2021), pp. 774-786
Persistent link: https://www.econbiz.de/10012648017
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How personalized advertising affects equity of brands advertised on Facebook? : a mediation mechanism
Tran, Trang P.; Lin, Chien-Wei; Baalbaki, Sally; … - In: Journal of business research : JBR 120 (2020), pp. 1-15
Persistent link: https://www.econbiz.de/10012417083