The impact of scheduling styles on time-limited promotions : the moderating role of redemption frames
Dipankar Rai, Chien-Wei (Wilson) Lin, Napatsorn Jiraporn
| Year of publication: |
2021
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|---|---|
| Authors: | Rai, Dipankar ; Lin, Chien-Wei ; Jiraporn, Napatsorn |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 135.2021, p. 774-786
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| Subject: | Time-limited promotions | Scheduling styles | Redemption frames | Time perception | Verkaufsförderung | Sales promotion | Zeit | Time | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.06.056 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012648017