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Model selection uncertainty and multimodel inference in partial least squares structural equation modeling (PLS-SEM)
Danks, Nicholas P.; Sharma, Pratyush N.; Sarstedt, Marko - In: Journal of business research : JBR 113 (2020), pp. 13-24
Persistent link: https://www.econbiz.de/10012230426
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Demand forecasting by temporal aggregation : using optimal or multiple aggregation levels?
Kourentzes, Nikolaos; Rostami-Tabar, Bahman; Barrow, … - In: Journal of business research : JBR 78 (2017), pp. 1-9
Persistent link: https://www.econbiz.de/10011736195
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Using mixed methods designs in the Journal of Business Research, 1990–2010
Harrison, Robert L. - In: Journal of business research : JBR 66 (2013) 11, pp. 2153-2162
Persistent link: https://www.econbiz.de/10009787930
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Falsifying laboratory results through field tests : a time-series methodology and some results
Barta, Rajeev; Vanhonacker, Wilfred R. - In: Journal of business research : JBR 16 (1988) 4, pp. 281-300
Persistent link: https://www.econbiz.de/10003483415
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Print advertising : executional factors and the RPB Grid
Huhmann, Bruce A.; Franke, George R.; Mothersbaugh, David L. - In: Journal of business research : JBR 65 (2012) 6, pp. 849-854
Persistent link: https://www.econbiz.de/10009552440
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Research with in-built replications : comment and further suggestions for replication research
Evanschitzky, Heiner; Armstrong, Jon Scott - In: Journal of business research : JBR 66 (2013) 9, pp. 1406-1408
Persistent link: https://www.econbiz.de/10009755964
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Designing research with in-built differentiated replication
Uncles, Mark D.; Kwok, Simon - In: Journal of business research : JBR 66 (2013) 9, pp. 1398-1405
Persistent link: https://www.econbiz.de/10009755968
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Does marketing research suffer from methods myopia?
Davis, Donna F.; Golicic, Susan L.; Boerstler, Courtney N. - In: Journal of business research : JBR 66 (2013) 9, pp. 1245-1250
Persistent link: https://www.econbiz.de/10009756067
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Introduction to the special issue on advancing research methods in marketing : editorial
Kim, Donghoon; Li, Xiang - In: Journal of business research : JBR 66 (2013) 9, pp. 1243-1244
Persistent link: https://www.econbiz.de/10009756070
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The crossover-dialog approach : the importance of multiple methods for international business
Polsa, Pia - In: Journal of business research : JBR 66 (2013) 3, pp. 288-297
Persistent link: https://www.econbiz.de/10009720322