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Different roles, different strokes : how to leverage two types of digital platform capabilities to fuel service innovation
Wang, Yonggui; Tian, Qinghong; Li, Xia; Xiao, Xiaohong - In: Journal of business research : JBR 144 (2022), pp. 1121-1128
Persistent link: https://www.econbiz.de/10013185083
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Exploring how consumer goods companies innovate in the digital age : the role of big data analytics companies
Mariani, Marcello M.; Wamba, Samuel Fosso - In: Journal of business research : JBR 121 (2020), pp. 338-352
Persistent link: https://www.econbiz.de/10012417351
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Examining the impact of luxury brand's social media marketing on customer engagement​ : using big data analytics and natural language processing
Liu, Xia; Shin, Hyunju; Burns, Alvin C. - In: Journal of business research : JBR 125 (2021), pp. 815-826
Persistent link: https://www.econbiz.de/10012494182
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Influencer marketing and the growth of affiliates : the effects of language features on engagement behavior
Syrdal, Holly A.; Myers, Susan; Sen, Sandipan; … - In: Journal of business research : JBR 163 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014303734
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Theorizing the dark side of business-to-business relationships in the era of AI, big data, and blockchain
Gligor, David M.; Pillai, Kishore Gopalakrishna; … - In: Journal of business research : JBR 133 (2021), pp. 79-88
Persistent link: https://www.econbiz.de/10012590283
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Evaluating underlying factor structures using novel machine learning algorithms : an empirical and simulation study
Xu, Zhenning; Ramirez, Edward; Liu, Pan; Frankwick, Gary L. - In: Journal of business research : JBR 173 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10014547886
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Machine learning for marketing on the KNIME Hub : the development of a live repository for marketing applications
Ordenes, Francisco Villarroel; Silipo, Rosaria - In: Journal of business research : JBR 137 (2021), pp. 393-410
Persistent link: https://www.econbiz.de/10012665790
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Effects of big data analytics and traditional marketing analytics on new product success : a knowledge fusion perspective
Xu, Zhenning; Frankwick, Gary L.; Ramirez, Edward - In: Journal of business research : JBR 69 (2016) 5, pp. 1562-1566
Persistent link: https://www.econbiz.de/10011450328
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Value creation for realising the sustainable development goals : fostering organisational adoption of big data analytics
El-Haddadeh, Ramzi; Osmani, Mohamad; Hindi, Nitham; … - In: Journal of business research : JBR 131 (2021), pp. 402-410
Persistent link: https://www.econbiz.de/10012545061
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Big data and big values : when companies need to rethink themselves
Barchiesi, Maria Assunta; Colladon, Andrea Fronzetti - In: Journal of business research : JBR 129 (2021), pp. 714-722
Persistent link: https://www.econbiz.de/10012509730