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ECONIS (ZBW)
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1
Productive partnerships? : driving consumer awareness to action in CSR partnerships
Rayne, Daniel
;
Leckie, Civilai
;
McDonald, Heath
- In:
Journal of business research : JBR
118
(
2020
),
pp. 49-57
Persistent link: https://www.econbiz.de/10012287587
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2
Strategic sport sponsorship management : a scale development and validation
Koronios, Konstantinos
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of business research : JBR
130
(
2021
),
pp. 295-307
Persistent link: https://www.econbiz.de/10012544792
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3
The strategic advantage of mature-stage firms : digitalization and the diversification of professional sport into esports
Pizzo, Anthony D.
;
Kunkel, Thilo
;
Jones, Gareth J.
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 257-266
Persistent link: https://www.econbiz.de/10013194422
Saved in:
4
The path to game-day attendance runs through sports fan rituals
Fazal-e-Hasan, Syed
;
Neale, Larry
;
Sekhon, Harjit
; …
- In:
Journal of business research : JBR
137
(
2021
),
pp. 308-318
Persistent link: https://www.econbiz.de/10012665717
Saved in:
5
Sports teams heritage : measurement and application in sponsorship
Rose, Mei
;
Rose, Gregory
;
Merchant, Altaf
;
Orth, Ulrich R.
- In:
Journal of business research : JBR
124
(
2021
),
pp. 759-769
Persistent link: https://www.econbiz.de/10012494017
Saved in:
6
The role of fan benefits in shaping responses to sponsorship activation
Dreisbach, Jan
;
Woisetschläger, David
;
Backhaus, Christof
- In:
Journal of business research : JBR
124
(
2021
),
pp. 780-789
Persistent link: https://www.econbiz.de/10012494021
Saved in:
7
Sports fans and innovation : an analysis of football fans' satisfaction with video assistant refereeing through social identity and argumentative theories
Winand, Mathieu
;
Schneiders, Christopher
;
Merten, Sebastian
- In:
Journal of business research : JBR
136
(
2021
),
pp. 99-109
Persistent link: https://www.econbiz.de/10012663266
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8
FUNDES : becoming a strategically mindful nonprofit
Bucher, Silke
;
Jäger, Urs
;
Cardoza Bulla, Guillermo
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4489-4498
Persistent link: https://www.econbiz.de/10011554696
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9
Examining alliance management capabilities in cross-sector collaborative partnerships
Al-Tabbaa, Omar
;
Leach, Desmond
;
Khan, Zaheer
- In:
Journal of business research : JBR
101
(
2019
),
pp. 268-284
Persistent link: https://www.econbiz.de/10012103272
Saved in:
10
Strategic alliances and firm performance in startups with a social mission
Cacciolatti, Luca
;
Rosli, Ainurul
;
Ruiz-Alba, José L.
; …
- In:
Journal of business research : JBR
106
(
2020
),
pp. 106-117
Persistent link: https://www.econbiz.de/10012158335
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