Productive partnerships? : driving consumer awareness to action in CSR partnerships
Daniel Rayne, Civilai Leckie, Heath McDonald
| Year of publication: |
2020
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|---|---|
| Authors: | Rayne, Daniel ; Leckie, Civilai ; McDonald, Heath |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 118.2020, p. 49-57
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| Subject: | Consumer behavior | CSR partnerships | Hierarchy-of-effects | Not-for-profit organizations | Professional sports teams | Konsumentenverhalten | Consumer behaviour | Corporate Social Responsibility | Corporate social responsibility | Nonprofit-Organisation | Nonprofit organization | Profisport | Professional sports | Unternehmenskooperation | Inter-firm cooperation | Sportorganisation | Sport organization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.06.037 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012287587