Narrow search
Showing 1 - 10 of 2,000
Cover Image
Predicting growth in US durables spending using consumer durables-buying attitudes
Baghestani, Hamid - In: Journal of business research : JBR 131 (2021), pp. 327-336
Persistent link: https://www.econbiz.de/10012545000
Cover Image
New insights into unethical counterfeit consumption
Bian, Xuemei; Wang, Kai-Yu; Smith, Andrew; Yannopoulou, … - In: Journal of business research : JBR 69 (2016) 10, pp. 4249-4258
Persistent link: https://www.econbiz.de/10011554137
Cover Image
Identifying moderators of brand attachment for driving customer purchase intention of original vs counterfeits of luxury brands
Kaufmann, Hans Rüdiger; Petrovici, Dan Alex; … - In: Journal of business research : JBR 69 (2016) 12, pp. 5735-5747
Persistent link: https://www.econbiz.de/10011597482
Cover Image
Schadenfreude, attitude and the purchase intentions of a counterfeit luxury brand
Marticotte, François; Arcand, Manon - In: Journal of business research : JBR 77 (2017), pp. 175-183
Persistent link: https://www.econbiz.de/10011729909
Cover Image
Psychological antecedents and risk on attitudes toward e-customization
Park, Jungkun; Han, HyoJoo; Park, Joohyung - In: Journal of business research : JBR 66 (2013) 12, pp. 2552-2559
Persistent link: https://www.econbiz.de/10010233143
Cover Image
Understanding consumer's brand categorization across three countries : application of fuzzy rule-based classification
Ahmad, Shimi Naurin; Richard, Marie-Odile - In: Journal of business research : JBR 67 (2014) 3, pp. 278-287
Persistent link: https://www.econbiz.de/10010245273
Cover Image
Category characteristics' effects on brand extension attitudes : a research note
Hem, Leif Egil; Iversen, Nina Marianne; Olsen, Lars Erling - In: Journal of business research : JBR 67 (2014) 8, pp. 1589-1594
Persistent link: https://www.econbiz.de/10010379259
Cover Image
Why negative brand extension evaluations do not always negatively affect the brand : the role of central and peripheral brand associations
Michel, Géraldine; Donthu, Naveen - In: Journal of business research : JBR 67 (2014) 12, pp. 2611-2619
Persistent link: https://www.econbiz.de/10010483031
Cover Image
Religiosity and nationality : an exploratory study of their effect on consumer behavior in Japan and the United States
Sood, James H. - In: Journal of business research : JBR 34 (1995) 1, pp. 1-9
Persistent link: https://www.econbiz.de/10001187885
Cover Image
How do Asia's two most important consumer markets differ? : Japanese–Chinese differences in customer satisfaction and its formation
Frank, Björn; Abulaiti, Gulimire; Torrico, Boris Herbas; … - In: Journal of business research : JBR 66 (2013) 12, pp. 2397-2405
Persistent link: https://www.econbiz.de/10010209687