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The role of brand logos in firm performance
Park, C. Whan; Eisingerich, Andreas B; Pol, Gratiana; … - In: Journal of business research : JBR 66 (2013) 2, pp. 180-187
Persistent link: https://www.econbiz.de/10009715055
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Case-based asymmetric modeling of firms with high versus low outcomes in implementing changes in direction
Ren, Shengce; Tsai, Huei-Ting; Eisingerich, Andreas B - In: Journal of business research : JBR 69 (2016) 2, pp. 500-507
Persistent link: https://www.econbiz.de/10011435948
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Search scope and innovation performance of emerging-market firms
Ren, Shengce; Eisingerich, Andreas B; Tsai, Huei-ting - In: Journal of business research : JBR 68 (2015) 1, pp. 102-108
Persistent link: https://www.econbiz.de/10010433160
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When is celebrity endorsement effective? : exploring the role of celebrity endorsers in enhancing key brand associations
Jun, Mina; Han, Jeongsoo; Zhou, Zhimin; Eisingerich, … - In: Journal of business research : JBR 164 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014303797
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Do CSR efforts that focus on helping the environment influence brand purchase more than other forms of CSR?
Eisingerich, Andreas B; MacInnis, Deborah J.; Park, C. Whan - In: Journal of business research : JBR 168 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014434839