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ECONIS (ZBW)
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The effects of online product presentation on consumer responses : a mental imagery perspective
Yoo, Jungmin
;
Kim, Minjeong
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2464-2472
Persistent link: https://www.econbiz.de/10010402761
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The effects of e-mass customization on consumer perceived value, satisfaction, and loyalty toward luxury brands
Yoo, Jungmin
;
Park, Minjung
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5775-5784
Persistent link: https://www.econbiz.de/10011597505
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