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Comparison of promotional management in exporting to Soviet Union and OECD countries
Möller, Kristian - In: Journal of business research : JBR 10 (1982) 2, pp. 199-215
Persistent link: https://www.econbiz.de/10002504914
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An experience curve explanation of export expansion
Ursic, Michael L.; Czinkota, Michael R. - In: Journal of business research : JBR 12 (1984) 2, pp. 159-168
Persistent link: https://www.econbiz.de/10002954674
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Adapting consumer products to lesser-developed markets
Still, Richard R.; Hill, John S. - In: Journal of business research : JBR 12 (1984) 1, pp. 51-61
Persistent link: https://www.econbiz.de/10002862739
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Differences among exporting firms based on their degree on internationalization
Cavusgil, S. Tamer - In: Journal of business research : JBR 12 (1984) 2, pp. 195-208
Persistent link: https://www.econbiz.de/10001985226
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Market similarity and market selection : implications for international marketing strategy
Davidson, William H. - In: Journal of business research : JBR 11 (1983) 4, pp. 439-456
Persistent link: https://www.econbiz.de/10002058041
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Segmenting U.S. firms for export development
Czinkota, Michael R.; Johnson, Wesley J. - In: Journal of business research : JBR 9 (1981) 4, pp. 353-365
Persistent link: https://www.econbiz.de/10002043267
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Special issue : Cross-cultural business research
Huff, Lenard C. (contributor) - 2008
Persistent link: https://www.econbiz.de/10003716936
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Review and future directions of cross-cultural consumer services research
Zhang, Jingyun; Beatty, Sharon E.; Walsh, Gianfranco - In: Journal of business research : JBR 61 (2008) 3, pp. 211-224
Persistent link: https://www.econbiz.de/10003717187
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Special issue: Impact of culture on marketing strategy
Laroche, Michel (contributor) - 2009
Persistent link: https://www.econbiz.de/10003887508
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Cross-cultural advertising communication : visual imagery, brand familiarity, and brand recall
Mikhailitchenko, Andrey; Javalgi, Rajshekhar G.; … - In: Journal of business research : JBR 62 (2009) 10, pp. 931-938
Persistent link: https://www.econbiz.de/10003887557