Cross-cultural advertising communication : visual imagery, brand familiarity, and brand recall
Year of publication: |
2009
|
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Authors: | Mikhailitchenko, Andrey ; Javalgi, Rajshekhar G. ; Mikhailitchenko, Galina ; Laroche, Michel |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 62.2009, 10, p. 931-938
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Subject: | Internationales Marketing | International marketing | Markenführung | Brand management | Russland | Russia | USA | United States |
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Cross-cultural advertising communication: Visual imagery, brand familiarity, and brand recall
Mikhailitchenko, Andrey, (2009)
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Cross-cultural advertising communication: Visual imagery, brand familiarity, and brand recall
Mikhailitchenko, Andrey, (2009)
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Cross-cultural advertising communication: Visual imagery, brand familiarity, and brand recall
Mikhailitchenko, Andrey, (2009)
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